Refection

Eng-380 wasn’t just only classroom. But also it was very very very realy classroom. We weren’t study only the theory in book. But we learned with the real practice and experience for the various
activities.

The study in this class, we should learning both in-class and out-class. But it wasn’t seriously. I feel amusement with the activities in-class for example role pay, impromptu interview, advertising etc. Moreover, the student must to create Blog by oneself. The student might choose one of business to study and makes this case study in Blog of oneself. I chose “McDonald” famous fast food business for case study. This work, we might be study hard about information. Although, I had the background in business but it wasn’t easy to do. The more tiredness bring about the more knowledge. Then, I finished my Blog. I am very so pound. I have more knowledge about the important strategy and key of successful of the great business like McDonald.

Finally, I would like to say…very very THANK YOU my boss “Aj Adcharawan” she is the super teacher for me. Boss is very friendly and informally. Boss always give the spirit and good suggestion to her students. I am very happy with this class. THANK YOU again my boss

Promotion Strategy

McDonald adds brand’s acknowledgement and services of brand via advertising in TV, Radio, Magazine, Newspaper, Website etc. Moreover, they have sale promotions for adding value brand ex. the premium, club card for the member, discount etc. McDonald try to build brand personality via staff’s service, atmosphere in-shop and cleanliness for brand-awareness and customer’s loyalty. Absolutely, the clever promotion strategy brings about the successful in now.

McDonald's advertising

McDonald has various channels for Advertising for reaching the target group. Many Ads have one specific target consumer and the target character is designed accordingly. It is possible, however, for one commercial to address many target consumers and still achieve identification. Although McDonald’s mostly targets on children, their commercials most of the time target multiple audiences specifically families. Most of McDonald’s Ads use the Ronald McDonald for representative of happiness and it became the signal of McDonald.
Example Advertising......

McDonald’s launches McDonald’s Club Card

McDonald’s launches McDonald’s club card with 4 styles, offering 10 percent discount off all food items when eating at the shop as well as special privileges valued. The earlier customer applies the longer customer get value.

Coupons

McDonald's online Coupons
McDonald's Coupons and Coupon Codes are provided to the customer Free by Smarter Coupons. Every day our free coupon database is updated, so be sure to check back here for new McDonald's coupons. For more information about McDonald's for example discount, special promotion. The customer can update information in http://www.mcdonalds.com/us/en/home.html

McDonald's offline Coupons
For example Coupons in newspaper or magazine


Co-operate with good partner

-Tie-in or Co-Promotion with Disney’s products until hold a market of children.

-Co-operate with good partner in important festival for satisfaction the customer needs and stimulate the sales for example McDonald co-operate with the famous beverage like Coca-Cola for supporting the world cup festival. McDonald has special promotion for the customer. MC has giving “Coke glass” in world cup festival 2010 for collection of football fans which have various style of product’s collection. This is special promotion just only Mcdonald’s customer.

- McDonald co-operate with Facebook for new service “Location-Based services technology”. It like McDonald buying the Advertisement’s area on Facebook which Facebook is a good channel for Ad because it is popular website of new generation in nowadays,

McDonald's staff service
-Every McDonald's staff receive the good training about services. The customer will receive a good service in every branches of McDonald's shop.Because of the stardardization of services.

Successful factors

Key success of McDonald's

• McDonald have quality management in oganization. They uses the systems for making quality product and seed for the customer are satisfaction via every service channal in term of in-shop and delivery to customer's house. It makes the customer to have royalty to brand. It brings about growing of brand which is lasing.


• 
  They have willingness to innovat,even while striving to achieve consistency in the operation of its many outlets for example Extra value meal, the breakfast menu, Happy menu, happy meal, the premium. All of example of how the company try to attract to a wider range of the customer. McDonald have various manu for appropriate with the life style of the customer.


• 
  
  Mc Donald is the leader in competition market for makes brand to strong more than the competitor as Burber King or Wendy's for to be the number one. They have new strategy marketing for harmoniously with situation of the world all the time such as Global warming>>>Mc Donald join to be partner with EDF or Environmental Defense Fund for preserving environment by developing package design of the product that save environment.

• The distribution of Mc Donald in the each branches have a good site which is convenient for the customer. We can see Mc Donald's shop in the town that have densely populated. Mc Donald become the number one of choice for the customer in the big town that have hurriedly life style.
  
  
• McDonald's has successfully used a differentiated market segmentation strategy by targeting the family unit and particularly children with their "Happy Meals" and prices. McDonald's has traditionally offered lower prices than other hamburger chains, thus bringing about the support of larger-size families.
  
  

QSC&V is the heart of McDonald's

Q = quality--> The quality of products is standardization.

S = service--> that is fastly and friendly.

C= cleanliness--> "Clean as you go" is the motto of McDonald's staff.

V= value--> The value that McDonald give to the customer. There are the value in term of Quality, Service and price.Everything for the customer is the best thing that we are selection.

Unique selling point (Positioning)

McDonald'sUnique Selling Point

The fastly of foods and services are the one important thing that the customer realize. McDonald's shop have general in populated area for satisfaction of customer's needs that want convenient.

The standardization of products that McDonald's customer can anticipate about the McDonald's products that will be receive when the customer come in McDonald's shop because of the standardization of products.

Every McDonald's staff receive the good training about services. The customer will receive a good service in every branches of McDonald's shop.

The cleaning and the atmosphere in the Mcdonald's shop, this is the heart that McDonald's customer can touch when come in the Mcdonald's shop.

McDonald's Product Strategy

Product Strategy

McDonald's product have the adaptation strategy for appropriate with the target market or the customer in the each countries. In the each market will have standardization of products. This is the important strategy of McDonald. Moreover, McDonald change brand personality from children to early adult because the customer's group grow up but McDonald remaim as ever. They must adjust brand personality for keeping the customer.

Value Added Product

McDonald have various product line and they have Value added product strategy for satisfaction of customer's needs such as Mcdonald's premium. Some customer especially children comsume the food because they want the McDonald's premium. it is stimulation the circulation.

Brand value

McDonald's Logo

McDonald's logo merged the two arches to outline the famed "M" identified globally. McDonald's logo have a simple golden color "M" which reflect the name of the food chain. Two prominent shades, golden and red were representative of its bold nature. Golden color was employee to color the two arches. the red color was utilized to fill the background of the prominent of McDonald's Logo. Boldness, power, strong corporate image were truly reflect by using of two confident colors.

Mc donald's Target group

1. Children --> is the main targer group of Mc danald because Mc donald is representative of fun, amusement especailly the Mcdonald's premium that is very attractive to this target group

2. Family--> This targer group have purchasing power. Mc donald is a good thing for families where a person could relax with his/her family and Mc can full fill in their vocaton.

3. General people--> that have hurriedly life style and be the city man. They want the comfortable and they have sufficient purchasing power.

Product line

1. Extra Value Meal--> Double Big Mac Set, Mc Chicken Set, Fish Set, Big Mac Set, Chicken Mc Nuggets Set.

2. A la carte--> Chic stick, Cheesy Chicken Roll, Fried Chicken, Pork Burger Mc Chicken, Deluxe Cheeseburger.

3. Breafast--> Bacon & Egg Burger Set, Mc Egg Set, Big Breakfast with Burger, sausage Egg Burger Set, Double sausage Burger.



4. Beverages--> Juice, Iced coffee, Float, Hot tea,



5. Desserts--> Cone Dip, Corn Pie, Mc flurry Oreo, Pineapple Pie

6. Happy meal-->this is menu set for customer especially the children ex.Pepper Chicken Burger Set+ Toy 1 pc., Hamburger Set, McNuggets Happy Set.

7. Premium ( toys, gift )--> Dick Tracy Hot, Wheels and Die Cast, Vintage toys, McDonald's Boxes / Sacks, Beetlejuice, Collectible Glasses, (Dolls) Little Orphan Annie, etc. Moreover, they have special right for the member of customer ex. free game online .we can see this one from www.happmeal.com

Background company

the legend of Mc Donald's began in 1940 when Dick and Mc Donald opened the fast-food restaurant in California. But they began to use "Speedee Service System" in 1948. And then, all of bussiness replaced with Mr. Ray A. Kroc. for eatending branches. From this time, it became the origin of fast-food restaurant. The first Mc Donald's restaurats opened in the United States, Canada, Costa Rica, Panama, Japan, the Netherlands, Germany, Australia, France, El Salvador and Sweenden, in order of opender. General type of Mc Donald's shop was counter and drive-through.

Now, Mc Donald has more 30000 branches in 121 countries of worldwide. They service the customer more than 50 million of people in per day. With thw expansion Mc Donald's into many international markets, the company become a symbol of globalization and the spread of American way of life.

The letter of invitation for professional comments

Dear all of my nice partners

First of all, I would like to say “Thank You” every nice partners that you are supporting our company all along time.



Welcome all of you again; it’s pleasure to be with every nice partners. I’m executive of Mc Donald Company Limited. Now Mc Donald is growing up fastly in fast food business. We have more 30000 branches in 121 countries. Those successful will occur because of customer. We have R&D all along time for improving our product to be appropriate with the customer. The best research for developing is commentary of all nice partners. We will have celebration for beginning the new product line of Mc Donald in soon. Also, we would like to invite all of nice partners to be part of us. Please feel free to give us about commentary. We are glad in commentary both advantage and disadvantage. Then, we will bring it for developing our new product line to be better.


Yours sincerely,
Miss Kanokwan Ongsawad
executive of Mc donald’s brand

journal 6 & Why this brand ?

This was the last week before the midterm exam; my boss gave the exercise in-class about the polite sentences for delicate negotiation. And then, students were changing knowledge about the exercise. This was interested exercise because we could use in real life or business. For example, we were unhappy or dissatisfied with this offer. What we should answer and make your point firmly but be politely. Moreover, we had the role play about the greeting in the company. Our group had showing about welcome the new actor in the company. I was a housekeeper in this company. Each day, the activity had merriment and got knowledge from activities. I’m rather happy in this week.




Why this brand ?

If we say “Fast food”, the one of all choices may be have the name of “McDonald”. McDonald is the global brand. The Ronald McDonald became the signal of happiness that the children can be recognizable. I am too, can remember McDonald because of the Ronald McDonald. It is the joker that is representative of amusement. McDonald has a lot of market share in the world. They have more than 30000 branches in 121 countries. Why this business is very successful? I want to fine the answer and learning various strategy of McDonald. It is very interesting case study that should be learning.

journal 5

This week, I began to be serious. My boss informed we had midterm on 8 June 2010. Then my boss gave works to students which wrote about what did I learn from “Job interviews”. For me, I learnt about “How to prepare oneself for impromptu interviews”. The person who applied for a job should have some knowledge about background of company. And the important thing, we should have the wit and showing ourselves that are appropriate with those works.


After that, our boss told us about our feedback about “job interviews” that was activity in the last week. My opinion of the best presentation in this activity was Champ’s group. They were a good example. For my group, the teacher told our group about we should speak a lot because from the activity that we was performance, it had a lot of word, phrase, not be sentences. We should practice about speaking more and more.

Journal 4

The first class in this week, Aj gob gave knowledge about “Product strategy ” I ever here those some word before because I had the background in business but it was difficult for analysis. Once of brand will become brand-awareness. It was not easy. Brands might have many factor for successful such as 4P, R&D, warranty, competitor etc.


Moreover, this week we were fun about activities “impromptu interviews”. Our group was choosing to in LUCK666 Company for seeking the new staff for to be the superstar. The show in the each group, we knew about “How to prepare oneself before job interviews”. I thought, the resourcefulness and self- confidence were very importance for job interview.

what didi I learn from the VictoriaSecretCom ?

The world of business in nowadays became online social. The technology was developed fastly. The customer had more comfortable. They could save the time for shoppers. The Victoriassecretcom used the advantage from technology. The web was a good channel to distribution for their products. The VictoriasSecretcom's web was e-commerce that was very successful. The customer could choose style, size and touch real products before from the internet which had variety catalogues for customer. It's wasn't one way that made them successful. The good partner was important factor too. They partnered with Yahoo! Broadcast to do IT which saved VictoriasSecret enormous effort and cost.

Journal 3

In this class, Aj gob told us about businessess project guideline interms of agenda and blog evaluation.This class had 49 students and 49 brands for visiting blog. In the each students made blog which was very interesting. Moreover Aj gob gave the sections into the blog which was very important because it refered to be the brands such as Ralionale,Company background,Product strategy,promotion strategy and Reflections. Ohhh!! I knew,it was not easy work. Althought, I had background in business but those section were difficult for the analysis." Mc donald " It's a brand of mine which was global brand. They had many informations from the internet but we couldn't copy!!hahaha. Mc donald was very challenging to analyse for me.

Journal 2

This was the second time for Eng-380 class. In the early hour,Aj gob gave the knowledge about tips for success in this coure. I thought, in the each persons had the different thinking such as discipline, passion, hardworking, positive and cretive. Those things we hasn't equaly. And then, the teacher had the relax activity for her students. The teacher has the question that was really in women's bags? I though,In my bag had needs. Many students had variety thinkings. Someone said money,cosmetic or telephone,something like that. Nobody had wrong answer because everyone had different needs. This class could be making everybody relax and happy. We should not study only the book but we can to learn from real life together.

Journal 1

I want to study this subject so much but I can not enroll in this subject because there are many students interested in this subject. But letter, I’m so lucky. There is a friend who want to change this subject with me. Ohhh!! “I can study this subject”


This is the first time for me in Eng-380 subject (English for international trade) but this is the second time in Aj. Adcharawan. I like teaching style of teacher who are informally. And everyone can participate in class. We will learn about using of English as a lingua franca in international business contexts in this subject. And everyone must to create a blog for oneself. It’s very challenge learning. I have the background in business but I never create blog before. It’s very difficult for me. But I will try to practice its for to be better.