Product line

1. Extra Value Meal--> Double Big Mac Set, Mc Chicken Set, Fish Set, Big Mac Set, Chicken Mc Nuggets Set.

2. A la carte--> Chic stick, Cheesy Chicken Roll, Fried Chicken, Pork Burger Mc Chicken, Deluxe Cheeseburger.

3. Breafast--> Bacon & Egg Burger Set, Mc Egg Set, Big Breakfast with Burger, sausage Egg Burger Set, Double sausage Burger.



4. Beverages--> Juice, Iced coffee, Float, Hot tea,



5. Desserts--> Cone Dip, Corn Pie, Mc flurry Oreo, Pineapple Pie

6. Happy meal-->this is menu set for customer especially the children ex.Pepper Chicken Burger Set+ Toy 1 pc., Hamburger Set, McNuggets Happy Set.

7. Premium ( toys, gift )--> Dick Tracy Hot, Wheels and Die Cast, Vintage toys, McDonald's Boxes / Sacks, Beetlejuice, Collectible Glasses, (Dolls) Little Orphan Annie, etc. Moreover, they have special right for the member of customer ex. free game online .we can see this one from www.happmeal.com

Background company

the legend of Mc Donald's began in 1940 when Dick and Mc Donald opened the fast-food restaurant in California. But they began to use "Speedee Service System" in 1948. And then, all of bussiness replaced with Mr. Ray A. Kroc. for eatending branches. From this time, it became the origin of fast-food restaurant. The first Mc Donald's restaurats opened in the United States, Canada, Costa Rica, Panama, Japan, the Netherlands, Germany, Australia, France, El Salvador and Sweenden, in order of opender. General type of Mc Donald's shop was counter and drive-through.

Now, Mc Donald has more 30000 branches in 121 countries of worldwide. They service the customer more than 50 million of people in per day. With thw expansion Mc Donald's into many international markets, the company become a symbol of globalization and the spread of American way of life.

The letter of invitation for professional comments

Dear all of my nice partners

First of all, I would like to say “Thank You” every nice partners that you are supporting our company all along time.



Welcome all of you again; it’s pleasure to be with every nice partners. I’m executive of Mc Donald Company Limited. Now Mc Donald is growing up fastly in fast food business. We have more 30000 branches in 121 countries. Those successful will occur because of customer. We have R&D all along time for improving our product to be appropriate with the customer. The best research for developing is commentary of all nice partners. We will have celebration for beginning the new product line of Mc Donald in soon. Also, we would like to invite all of nice partners to be part of us. Please feel free to give us about commentary. We are glad in commentary both advantage and disadvantage. Then, we will bring it for developing our new product line to be better.


Yours sincerely,
Miss Kanokwan Ongsawad
executive of Mc donald’s brand

journal 6 & Why this brand ?

This was the last week before the midterm exam; my boss gave the exercise in-class about the polite sentences for delicate negotiation. And then, students were changing knowledge about the exercise. This was interested exercise because we could use in real life or business. For example, we were unhappy or dissatisfied with this offer. What we should answer and make your point firmly but be politely. Moreover, we had the role play about the greeting in the company. Our group had showing about welcome the new actor in the company. I was a housekeeper in this company. Each day, the activity had merriment and got knowledge from activities. I’m rather happy in this week.




Why this brand ?

If we say “Fast food”, the one of all choices may be have the name of “McDonald”. McDonald is the global brand. The Ronald McDonald became the signal of happiness that the children can be recognizable. I am too, can remember McDonald because of the Ronald McDonald. It is the joker that is representative of amusement. McDonald has a lot of market share in the world. They have more than 30000 branches in 121 countries. Why this business is very successful? I want to fine the answer and learning various strategy of McDonald. It is very interesting case study that should be learning.

journal 5

This week, I began to be serious. My boss informed we had midterm on 8 June 2010. Then my boss gave works to students which wrote about what did I learn from “Job interviews”. For me, I learnt about “How to prepare oneself for impromptu interviews”. The person who applied for a job should have some knowledge about background of company. And the important thing, we should have the wit and showing ourselves that are appropriate with those works.


After that, our boss told us about our feedback about “job interviews” that was activity in the last week. My opinion of the best presentation in this activity was Champ’s group. They were a good example. For my group, the teacher told our group about we should speak a lot because from the activity that we was performance, it had a lot of word, phrase, not be sentences. We should practice about speaking more and more.

Journal 4

The first class in this week, Aj gob gave knowledge about “Product strategy ” I ever here those some word before because I had the background in business but it was difficult for analysis. Once of brand will become brand-awareness. It was not easy. Brands might have many factor for successful such as 4P, R&D, warranty, competitor etc.


Moreover, this week we were fun about activities “impromptu interviews”. Our group was choosing to in LUCK666 Company for seeking the new staff for to be the superstar. The show in the each group, we knew about “How to prepare oneself before job interviews”. I thought, the resourcefulness and self- confidence were very importance for job interview.

what didi I learn from the VictoriaSecretCom ?

The world of business in nowadays became online social. The technology was developed fastly. The customer had more comfortable. They could save the time for shoppers. The Victoriassecretcom used the advantage from technology. The web was a good channel to distribution for their products. The VictoriasSecretcom's web was e-commerce that was very successful. The customer could choose style, size and touch real products before from the internet which had variety catalogues for customer. It's wasn't one way that made them successful. The good partner was important factor too. They partnered with Yahoo! Broadcast to do IT which saved VictoriasSecret enormous effort and cost.