Successful factors

Key success of McDonald's

• McDonald have quality management in oganization. They uses the systems for making quality product and seed for the customer are satisfaction via every service channal in term of in-shop and delivery to customer's house. It makes the customer to have royalty to brand. It brings about growing of brand which is lasing.


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  They have willingness to innovat,even while striving to achieve consistency in the operation of its many outlets for example Extra value meal, the breakfast menu, Happy menu, happy meal, the premium. All of example of how the company try to attract to a wider range of the customer. McDonald have various manu for appropriate with the life style of the customer.


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  Mc Donald is the leader in competition market for makes brand to strong more than the competitor as Burber King or Wendy's for to be the number one. They have new strategy marketing for harmoniously with situation of the world all the time such as Global warming>>>Mc Donald join to be partner with EDF or Environmental Defense Fund for preserving environment by developing package design of the product that save environment.

• The distribution of Mc Donald in the each branches have a good site which is convenient for the customer. We can see Mc Donald's shop in the town that have densely populated. Mc Donald become the number one of choice for the customer in the big town that have hurriedly life style.
  
  
• McDonald's has successfully used a differentiated market segmentation strategy by targeting the family unit and particularly children with their "Happy Meals" and prices. McDonald's has traditionally offered lower prices than other hamburger chains, thus bringing about the support of larger-size families.
  
  

QSC&V is the heart of McDonald's

Q = quality--> The quality of products is standardization.

S = service--> that is fastly and friendly.

C= cleanliness--> "Clean as you go" is the motto of McDonald's staff.

V= value--> The value that McDonald give to the customer. There are the value in term of Quality, Service and price.Everything for the customer is the best thing that we are selection.

Unique selling point (Positioning)

McDonald'sUnique Selling Point

The fastly of foods and services are the one important thing that the customer realize. McDonald's shop have general in populated area for satisfaction of customer's needs that want convenient.

The standardization of products that McDonald's customer can anticipate about the McDonald's products that will be receive when the customer come in McDonald's shop because of the standardization of products.

Every McDonald's staff receive the good training about services. The customer will receive a good service in every branches of McDonald's shop.

The cleaning and the atmosphere in the Mcdonald's shop, this is the heart that McDonald's customer can touch when come in the Mcdonald's shop.

McDonald's Product Strategy

Product Strategy

McDonald's product have the adaptation strategy for appropriate with the target market or the customer in the each countries. In the each market will have standardization of products. This is the important strategy of McDonald. Moreover, McDonald change brand personality from children to early adult because the customer's group grow up but McDonald remaim as ever. They must adjust brand personality for keeping the customer.

Value Added Product

McDonald have various product line and they have Value added product strategy for satisfaction of customer's needs such as Mcdonald's premium. Some customer especially children comsume the food because they want the McDonald's premium. it is stimulation the circulation.

Brand value

McDonald's Logo

McDonald's logo merged the two arches to outline the famed "M" identified globally. McDonald's logo have a simple golden color "M" which reflect the name of the food chain. Two prominent shades, golden and red were representative of its bold nature. Golden color was employee to color the two arches. the red color was utilized to fill the background of the prominent of McDonald's Logo. Boldness, power, strong corporate image were truly reflect by using of two confident colors.

Mc donald's Target group

1. Children --> is the main targer group of Mc danald because Mc donald is representative of fun, amusement especailly the Mcdonald's premium that is very attractive to this target group

2. Family--> This targer group have purchasing power. Mc donald is a good thing for families where a person could relax with his/her family and Mc can full fill in their vocaton.

3. General people--> that have hurriedly life style and be the city man. They want the comfortable and they have sufficient purchasing power.

Product line

1. Extra Value Meal--> Double Big Mac Set, Mc Chicken Set, Fish Set, Big Mac Set, Chicken Mc Nuggets Set.

2. A la carte--> Chic stick, Cheesy Chicken Roll, Fried Chicken, Pork Burger Mc Chicken, Deluxe Cheeseburger.

3. Breafast--> Bacon & Egg Burger Set, Mc Egg Set, Big Breakfast with Burger, sausage Egg Burger Set, Double sausage Burger.



4. Beverages--> Juice, Iced coffee, Float, Hot tea,



5. Desserts--> Cone Dip, Corn Pie, Mc flurry Oreo, Pineapple Pie

6. Happy meal-->this is menu set for customer especially the children ex.Pepper Chicken Burger Set+ Toy 1 pc., Hamburger Set, McNuggets Happy Set.

7. Premium ( toys, gift )--> Dick Tracy Hot, Wheels and Die Cast, Vintage toys, McDonald's Boxes / Sacks, Beetlejuice, Collectible Glasses, (Dolls) Little Orphan Annie, etc. Moreover, they have special right for the member of customer ex. free game online .we can see this one from www.happmeal.com

Background company

the legend of Mc Donald's began in 1940 when Dick and Mc Donald opened the fast-food restaurant in California. But they began to use "Speedee Service System" in 1948. And then, all of bussiness replaced with Mr. Ray A. Kroc. for eatending branches. From this time, it became the origin of fast-food restaurant. The first Mc Donald's restaurats opened in the United States, Canada, Costa Rica, Panama, Japan, the Netherlands, Germany, Australia, France, El Salvador and Sweenden, in order of opender. General type of Mc Donald's shop was counter and drive-through.

Now, Mc Donald has more 30000 branches in 121 countries of worldwide. They service the customer more than 50 million of people in per day. With thw expansion Mc Donald's into many international markets, the company become a symbol of globalization and the spread of American way of life.

The letter of invitation for professional comments

Dear all of my nice partners

First of all, I would like to say “Thank You” every nice partners that you are supporting our company all along time.



Welcome all of you again; it’s pleasure to be with every nice partners. I’m executive of Mc Donald Company Limited. Now Mc Donald is growing up fastly in fast food business. We have more 30000 branches in 121 countries. Those successful will occur because of customer. We have R&D all along time for improving our product to be appropriate with the customer. The best research for developing is commentary of all nice partners. We will have celebration for beginning the new product line of Mc Donald in soon. Also, we would like to invite all of nice partners to be part of us. Please feel free to give us about commentary. We are glad in commentary both advantage and disadvantage. Then, we will bring it for developing our new product line to be better.


Yours sincerely,
Miss Kanokwan Ongsawad
executive of Mc donald’s brand

journal 6 & Why this brand ?

This was the last week before the midterm exam; my boss gave the exercise in-class about the polite sentences for delicate negotiation. And then, students were changing knowledge about the exercise. This was interested exercise because we could use in real life or business. For example, we were unhappy or dissatisfied with this offer. What we should answer and make your point firmly but be politely. Moreover, we had the role play about the greeting in the company. Our group had showing about welcome the new actor in the company. I was a housekeeper in this company. Each day, the activity had merriment and got knowledge from activities. I’m rather happy in this week.




Why this brand ?

If we say “Fast food”, the one of all choices may be have the name of “McDonald”. McDonald is the global brand. The Ronald McDonald became the signal of happiness that the children can be recognizable. I am too, can remember McDonald because of the Ronald McDonald. It is the joker that is representative of amusement. McDonald has a lot of market share in the world. They have more than 30000 branches in 121 countries. Why this business is very successful? I want to fine the answer and learning various strategy of McDonald. It is very interesting case study that should be learning.

journal 5

This week, I began to be serious. My boss informed we had midterm on 8 June 2010. Then my boss gave works to students which wrote about what did I learn from “Job interviews”. For me, I learnt about “How to prepare oneself for impromptu interviews”. The person who applied for a job should have some knowledge about background of company. And the important thing, we should have the wit and showing ourselves that are appropriate with those works.


After that, our boss told us about our feedback about “job interviews” that was activity in the last week. My opinion of the best presentation in this activity was Champ’s group. They were a good example. For my group, the teacher told our group about we should speak a lot because from the activity that we was performance, it had a lot of word, phrase, not be sentences. We should practice about speaking more and more.

Journal 4

The first class in this week, Aj gob gave knowledge about “Product strategy ” I ever here those some word before because I had the background in business but it was difficult for analysis. Once of brand will become brand-awareness. It was not easy. Brands might have many factor for successful such as 4P, R&D, warranty, competitor etc.


Moreover, this week we were fun about activities “impromptu interviews”. Our group was choosing to in LUCK666 Company for seeking the new staff for to be the superstar. The show in the each group, we knew about “How to prepare oneself before job interviews”. I thought, the resourcefulness and self- confidence were very importance for job interview.