Refection

Eng-380 wasn’t just only classroom. But also it was very very very realy classroom. We weren’t study only the theory in book. But we learned with the real practice and experience for the various
activities.

The study in this class, we should learning both in-class and out-class. But it wasn’t seriously. I feel amusement with the activities in-class for example role pay, impromptu interview, advertising etc. Moreover, the student must to create Blog by oneself. The student might choose one of business to study and makes this case study in Blog of oneself. I chose “McDonald” famous fast food business for case study. This work, we might be study hard about information. Although, I had the background in business but it wasn’t easy to do. The more tiredness bring about the more knowledge. Then, I finished my Blog. I am very so pound. I have more knowledge about the important strategy and key of successful of the great business like McDonald.

Finally, I would like to say…very very THANK YOU my boss “Aj Adcharawan” she is the super teacher for me. Boss is very friendly and informally. Boss always give the spirit and good suggestion to her students. I am very happy with this class. THANK YOU again my boss

Promotion Strategy

McDonald adds brand’s acknowledgement and services of brand via advertising in TV, Radio, Magazine, Newspaper, Website etc. Moreover, they have sale promotions for adding value brand ex. the premium, club card for the member, discount etc. McDonald try to build brand personality via staff’s service, atmosphere in-shop and cleanliness for brand-awareness and customer’s loyalty. Absolutely, the clever promotion strategy brings about the successful in now.

McDonald's advertising

McDonald has various channels for Advertising for reaching the target group. Many Ads have one specific target consumer and the target character is designed accordingly. It is possible, however, for one commercial to address many target consumers and still achieve identification. Although McDonald’s mostly targets on children, their commercials most of the time target multiple audiences specifically families. Most of McDonald’s Ads use the Ronald McDonald for representative of happiness and it became the signal of McDonald.
Example Advertising......

McDonald’s launches McDonald’s Club Card

McDonald’s launches McDonald’s club card with 4 styles, offering 10 percent discount off all food items when eating at the shop as well as special privileges valued. The earlier customer applies the longer customer get value.

Coupons

McDonald's online Coupons
McDonald's Coupons and Coupon Codes are provided to the customer Free by Smarter Coupons. Every day our free coupon database is updated, so be sure to check back here for new McDonald's coupons. For more information about McDonald's for example discount, special promotion. The customer can update information in http://www.mcdonalds.com/us/en/home.html

McDonald's offline Coupons
For example Coupons in newspaper or magazine


Co-operate with good partner

-Tie-in or Co-Promotion with Disney’s products until hold a market of children.

-Co-operate with good partner in important festival for satisfaction the customer needs and stimulate the sales for example McDonald co-operate with the famous beverage like Coca-Cola for supporting the world cup festival. McDonald has special promotion for the customer. MC has giving “Coke glass” in world cup festival 2010 for collection of football fans which have various style of product’s collection. This is special promotion just only Mcdonald’s customer.

- McDonald co-operate with Facebook for new service “Location-Based services technology”. It like McDonald buying the Advertisement’s area on Facebook which Facebook is a good channel for Ad because it is popular website of new generation in nowadays,

McDonald's staff service
-Every McDonald's staff receive the good training about services. The customer will receive a good service in every branches of McDonald's shop.Because of the stardardization of services.

Successful factors

Key success of McDonald's

• McDonald have quality management in oganization. They uses the systems for making quality product and seed for the customer are satisfaction via every service channal in term of in-shop and delivery to customer's house. It makes the customer to have royalty to brand. It brings about growing of brand which is lasing.


• 
  They have willingness to innovat,even while striving to achieve consistency in the operation of its many outlets for example Extra value meal, the breakfast menu, Happy menu, happy meal, the premium. All of example of how the company try to attract to a wider range of the customer. McDonald have various manu for appropriate with the life style of the customer.


• 
  
  Mc Donald is the leader in competition market for makes brand to strong more than the competitor as Burber King or Wendy's for to be the number one. They have new strategy marketing for harmoniously with situation of the world all the time such as Global warming>>>Mc Donald join to be partner with EDF or Environmental Defense Fund for preserving environment by developing package design of the product that save environment.

• The distribution of Mc Donald in the each branches have a good site which is convenient for the customer. We can see Mc Donald's shop in the town that have densely populated. Mc Donald become the number one of choice for the customer in the big town that have hurriedly life style.
  
  
• McDonald's has successfully used a differentiated market segmentation strategy by targeting the family unit and particularly children with their "Happy Meals" and prices. McDonald's has traditionally offered lower prices than other hamburger chains, thus bringing about the support of larger-size families.
  
  

QSC&V is the heart of McDonald's

Q = quality--> The quality of products is standardization.

S = service--> that is fastly and friendly.

C= cleanliness--> "Clean as you go" is the motto of McDonald's staff.

V= value--> The value that McDonald give to the customer. There are the value in term of Quality, Service and price.Everything for the customer is the best thing that we are selection.

Unique selling point (Positioning)

McDonald'sUnique Selling Point

The fastly of foods and services are the one important thing that the customer realize. McDonald's shop have general in populated area for satisfaction of customer's needs that want convenient.

The standardization of products that McDonald's customer can anticipate about the McDonald's products that will be receive when the customer come in McDonald's shop because of the standardization of products.

Every McDonald's staff receive the good training about services. The customer will receive a good service in every branches of McDonald's shop.

The cleaning and the atmosphere in the Mcdonald's shop, this is the heart that McDonald's customer can touch when come in the Mcdonald's shop.

McDonald's Product Strategy

Product Strategy

McDonald's product have the adaptation strategy for appropriate with the target market or the customer in the each countries. In the each market will have standardization of products. This is the important strategy of McDonald. Moreover, McDonald change brand personality from children to early adult because the customer's group grow up but McDonald remaim as ever. They must adjust brand personality for keeping the customer.

Value Added Product

McDonald have various product line and they have Value added product strategy for satisfaction of customer's needs such as Mcdonald's premium. Some customer especially children comsume the food because they want the McDonald's premium. it is stimulation the circulation.

Brand value

McDonald's Logo

McDonald's logo merged the two arches to outline the famed "M" identified globally. McDonald's logo have a simple golden color "M" which reflect the name of the food chain. Two prominent shades, golden and red were representative of its bold nature. Golden color was employee to color the two arches. the red color was utilized to fill the background of the prominent of McDonald's Logo. Boldness, power, strong corporate image were truly reflect by using of two confident colors.