Promotion Strategy

McDonald adds brand’s acknowledgement and services of brand via advertising in TV, Radio, Magazine, Newspaper, Website etc. Moreover, they have sale promotions for adding value brand ex. the premium, club card for the member, discount etc. McDonald try to build brand personality via staff’s service, atmosphere in-shop and cleanliness for brand-awareness and customer’s loyalty. Absolutely, the clever promotion strategy brings about the successful in now.

McDonald's advertising

McDonald has various channels for Advertising for reaching the target group. Many Ads have one specific target consumer and the target character is designed accordingly. It is possible, however, for one commercial to address many target consumers and still achieve identification. Although McDonald’s mostly targets on children, their commercials most of the time target multiple audiences specifically families. Most of McDonald’s Ads use the Ronald McDonald for representative of happiness and it became the signal of McDonald.
Example Advertising......

McDonald’s launches McDonald’s Club Card

McDonald’s launches McDonald’s club card with 4 styles, offering 10 percent discount off all food items when eating at the shop as well as special privileges valued. The earlier customer applies the longer customer get value.

Coupons

McDonald's online Coupons
McDonald's Coupons and Coupon Codes are provided to the customer Free by Smarter Coupons. Every day our free coupon database is updated, so be sure to check back here for new McDonald's coupons. For more information about McDonald's for example discount, special promotion. The customer can update information in http://www.mcdonalds.com/us/en/home.html

McDonald's offline Coupons
For example Coupons in newspaper or magazine


Co-operate with good partner

-Tie-in or Co-Promotion with Disney’s products until hold a market of children.

-Co-operate with good partner in important festival for satisfaction the customer needs and stimulate the sales for example McDonald co-operate with the famous beverage like Coca-Cola for supporting the world cup festival. McDonald has special promotion for the customer. MC has giving “Coke glass” in world cup festival 2010 for collection of football fans which have various style of product’s collection. This is special promotion just only Mcdonald’s customer.

- McDonald co-operate with Facebook for new service “Location-Based services technology”. It like McDonald buying the Advertisement’s area on Facebook which Facebook is a good channel for Ad because it is popular website of new generation in nowadays,

McDonald's staff service
-Every McDonald's staff receive the good training about services. The customer will receive a good service in every branches of McDonald's shop.Because of the stardardization of services.