Key success of McDonald's
- McDonald have quality management in oganization. They uses the systems for making quality product and seed for the customer are satisfaction via every service channal in term of in-shop and delivery to customer's house. It makes the customer to have royalty to brand. It brings about growing of brand which is lasing.
They have willingness to innovat,even while striving to achieve consistency in the operation of its many outlets for example Extra value meal, the breakfast menu, Happy menu, happy meal, the premium. All of example of how the company try to attract to a wider range of the customer. McDonald have various manu for appropriate with the life style of the customer.- Mc Donald is the leader in competition market for makes brand to strong more than the competitor as Burber King or Wendy's for to be the number one. They have new strategy marketing for harmoniously with situation of the world all the time such as Global warming>>>Mc Donald join to be partner with EDF or Environmental Defense Fund for preserving environment by developing package design of the product that save environment.
- The distribution of Mc Donald in the each branches have a good site which is convenient for the customer. We can see Mc Donald's shop in the town that have densely populated. Mc Donald become the number one of choice for the customer in the big town that have hurriedly life style.
- McDonald's has successfully used a differentiated market segmentation strategy by targeting the family unit and particularly children with their "Happy Meals" and prices. McDonald's has traditionally offered lower prices than other hamburger chains, thus bringing about the support of larger-size families.
QSC&V is the heart of McDonald's
Q = quality--> The quality of products is standardization.
S = service--> that is fastly and friendly.
C= cleanliness--> "Clean as you go" is the motto of McDonald's staff.
V= value--> The value that McDonald give to the customer. There are the value in term of Quality, Service and price.Everything for the customer is the best thing that we are selection.
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